Palo Alto, Calif. – Digital fatigue is all too real. Audiences scroll faster, trust less, and tune out more than ever before. That’s why PaperSpecs is teaming up with Sappi North America to host a free webinar, “11 Ways to Break Through Digital Noise With Print,” on Oct. 16, 2025, at 10 AM PT / 1 PM ET.

This inspiring session will spotlight fresh, proven print strategies from Estefanie Franco (Sappi North America) and Vicki Strull (Vicki Strull Creative Collective). Together, they will show designers, marketers, and brand owners how to grab attention, build trust, and boost results with print.

Attendees will discover how to use print to:

Create luxury marketing experiences that engage ALL the senses

Strengthen consumer trust and loyalty

Up their sustainability credentials

Boost their ROI by pairing print with digital campaigns

“Social media, email, texts, streaming – elevating your marketing message above the digital clutter is super-challenging these days,” says PaperSpecs Founder Sabine Lenz. “That’s what makes print so vital now. The proven tips in this webinar, backed by solid real-world examples, will show you how to get the most out of this powerful marketing tool.”

Special Bonus: All North American attendees will receive a free copy of Sappi’s new guide, “11 Ways to Get More From Your Marketing Today.”

Event Details
What: Free PaperSpecs Webinar
11 Ways to Break Through Digital Noise With Print
When: Oct. 16, 2025 | 10 AM PT / 1 PM ET
Where: Online | Register at https://www.paperspecs.com/pr-webinar 

Meet the Speakers
Estefanie Franco, Marketing Comm. Manager, Sappi North America
Estefanie brings more than 23 years of experience in marketing and finance to her role at Sappi, where she supports a wide range of marketing initiatives, including promotional campaigns, product marketing, events, advertising, and digital communications. She has been instrumental in executing Sappi North America's sustainability reports and communications, helping to showcase the company’s commitment to responsible practices in ways that resonate with both internal teams and external audiences. She holds a master’s in accountancy from New England College and a bachelor’s in business administration from Pontificia Universidad Católica Madre y Maestra (PUCMM).

Vicki Strull, Brand Strategist & Creative Director,
Vicki Strull Creative Collective
Vicki is known for the sensibility she bestows on strategic thinking and brand positioning, paired with the cutting-edge creativity she brings to branding and design. She boasts more than 25 years of experience in the marketing and design industry as a brand strategist, creative director, and packaging designer, and has advised both top-tier B2C and B2B brands, such as HP, Sappi, Bayer, Coppertone, and Pizza Hut, as well as emerging brands, on how to leverage the power of design and packaging to increase sales, create new revenue streams, and build brand loyalty. Vicki not only writes articles in global trade publications, such as Print, Labels & Labeling, and Printing Impressions, but she is also an adjunct professor at Tulane University. Learn more at VickiStrull.com