Study Says 61% of Creatives Buy Print for Their Clients
Press release from the issuing company
According to TrendWatch, the majority of creative professionals--61%--buy print on behalf of their clients. And more than two thirds recommend specific printers, even when they don't buy it directly.
Why should you care?
Call it the "Wal-Mart approach" to buying design services--when companies outsource print design, they want one-stop shopping. Which suits design firms just fine; they're more likely to have relationships with specific printers anyway (and, well, they can mark up the cost of printing, too). Design firms that can offer complete, one-stop shopping have an edge over those that do just a piece of it. We're not sure, but design firms that add a deli might have even more of a competitive advantage.
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