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Readers Digest Deploys MediaBank for Enterprise Digital Asset Management

Press release from the issuing company

LONGWOOD, Fl., August 13th, 2001 – WAVE Corporation, an engineering services and software development company, today announced it has concluded implementation of MediaBank‘ digital asset management software for The Reader’s Digest Association, Inc. Reader’s Digest joins a growing list of industry leading publishers that have selected MediaBank‘ to manage workflow and digital assets, including: AAA, Cabela’s, Cahner’s, Newsweek, Quebecor World, RR Donnelly, Scholastic, Time Magazine, Vertis and many others. "WAVE is excited to successfully complete the pilot project for Reader’s Digest. They are an industry leader with multiple publications, reaching almost 100 million readers around the world each month," said Ward Wright, Managing Director of WAVE Corporation. "This project solidifies MediaBank’s‘ reputation as the ideal choice for enterprise asset and workflow management in the printing and publishing space. Critical in Reader’s decision were functionality, performance, and cost, but most importantly, a strong belief in the company behind the product. We couldn’t be more pleased with their decision." As part of Reader’s Digest’s initiative to streamline production of it’s many publications, it considered various alternatives to enhance the collaborative process for it’s worldwide creative team. Principle among the needs were sophisticated search, retrieval and management features; a stable and feature rich system; and a technology partner that understood the complexities and integration issues surrounding a diverse, multi-platform, digital asset management deployment. "WAVE Corporation offered us a scalable platform supporting various media types that allowed us to manage, track, and collaborate globally without totally re-engineering our workflow processes", said Laura Capasso-Fiorenza, Global Technology Manager for Reader’s Digest. "MediaBank‘ was chosen because it maximizes the return on our information technology investment by dramatically increasing productivity, accelerating time-to-market for our publications, and reducing costs. Additionally, WAVE met every technology challenge presented with timely and sophisticated engineering responses. We are very pleased with the results of this partnership." About Reader’s Digest The Reader's Digest Association, Inc. is a global leader in publishing and direct marketing; creating and delivering products that inform, enrich, entertain and inspire people of all ages and cultures. The Company's flagship magazine, Reader's Digest, is published in 48 editions and 19 languages distributed around the world each month. Other products include: Select Editions; books on do-it-yourself, home improvement, cooking, health, gardening and other topics; children's books; recorded music collections; home videos; and special interest magazines including The Family Handyman, American Woodworker, New Choices: Living Even Better After 50, Moneywise and Benchmark. Reader's Digest is widely known and respected for its editorial creativity and direct marketing expertise. The Company has built a global customer base that ranks among the world's largest. Today, the Company is expanding into other distribution channels including direct-response television, display marketing, catalogs, retail and the Internet. About MediaBank‘ An enterprise asset management application for cross-media publishing that enables organizations to more efficiently manage, use, and share their digital assets across the enterprise. MediaBank's‘ design reflects the many ways that editorial, production professionals, and their management teams, need to work with, track, and report on the creation and use of digital assets. About WAVE Corporation Operating in central Florida since 1987, WAVE Corporation is an engineering company that specializes in system design, information management and system support. The founders were experienced in many facets of computer applications, software development and hardware design. These skill sets were put to use for the customer, adding to their technical resources and creating a competitive advantage for their company. WAVE’s business model has been based on quality customer support and relationships, thus perpetuating a reputation that is unequaled in the industry. We combine this business model with the development, delivery, and support of MediaBank‘.

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