Strategic partnership integrates Printbox's e-commerce personalization software with ROQ's industrial automated printing technology, offering a scalable, production-ready solution for online businesses.
[Krakow, Poland] – Printbox, a leading provider of e-commerce solutions for personalized products, and ROQ, a global leader in industrial printing systems, have announced a strategic partnership. The collaboration provides a seamless, integrated solution connecting Printbox's web-to-print software with ROQ’s high-productivity automated printing systems, bringing greater efficiency and scalability to the personalized print market.
The rapid growth of the personalized goods market—projected to reach $85 billion by 2032 (Research and Markets)—has created significant operational challenges for e-commerce businesses. Managing high volumes of unique orders while maintaining quality and speed requires integrated, automated solutions. This partnership directly addresses that need by merging best-in-class e-commerce tools with robust industrial production capabilities.
Who Is This For?
This integrated solution is designed for businesses looking to scale and optimize personalized product manufacturing:
Fulfillment houses seeking comprehensive solutions for order management and production automation.
Mid-sized textile print shops transitioning into e-commerce and personalization.
Mass-customization startups that require an efficient link between front-end customer experience and back-end production.
A Seamless End-to-End Solution
The partnership combines Printbox’s expertise in front-end e-commerce and user-friendly personalization editors with ROQ’s market-leading technology for high-volume textile decoration. Together, they offer a comprehensive workflow from online design to final printed product, fully synchronized to maximize efficiency.
Key Benefits:
Seamless Order Flow: Customer designs are automatically converted into print-ready files configured for ROQ equipment.
Increased Automation: Fewer manual steps lead to fewer errors and more consistent output.
Scalability: Businesses can handle growing order volumes without compromising quality or delivery times.
Versatility: The solution supports a wide range of textile products, including t-shirts, hoodies, and other customizable garments.
The synergy was successfully showcased at a joint stand at FESPA 2025, where an enthusiastic response confirmed strong market interest. The companies plan further co-marketing efforts, particularly in the U.S., to highlight the full potential of their joint offering.
Expected Impact
By merging e-commerce innovation with industrial automation, the Printbox–ROQ partnership empowers businesses to grow faster in the personalized print space. The solution simplifies complex production workflows, reduces time-to-market, and enables companies to expand their offerings without increasing operational overhead, effectively meeting the rising demand for on-demand, customized products.
Executive Quotes
“Partnering with ROQ is a key strategic move for us. ROQ is synonymous with industrial quality, automation, and reliability in textile and garment printing—areas of growing importance for us. At Printbox, all our energy goes into building high-quality personalization and e-commerce software. Together with ROQ, we deliver a complete solution: our clients can now smoothly connect their Printbox-powered online stores and editors directly with ROQ's automated production lines,” said Micha? Czaicki, CEO at Printbox.
Nelson Miranda, Marketing Manager at ROQ, added: "At ROQ, we continuously seek partners who share our vision of innovation, quality, and automation in the textile printing industry. Our collaboration with Printbox reflects that alignment. Their expertise in personalization and e-commerce software perfectly complements our automated production technology. Together, we provide a fully integrated end-to-end solution — from online product customization to industrial-grade printing with precision and efficiency. This partnership reinforces our commitment to delivering smarter, faster, and more scalable tools to meet the demands of the modern personalization market."
