Print Buyers Rate Major Areas of Service, Most Pleased with Sales Rep
Press release from the issuing company
Lexington, Kentucky, USA - August 8, 2001 - WhatTheyThink.com, a leading on-line community and research firm, surveyed print buyers about their satisfaction with major areas of their primary print vendor. This survey took place with print buyers located throughout the United States.
The goal of the survey was to determine satisfaction levels of print buyers with: Meeting Delivery Times, Hours of Operations, Location of Print Firm, Price of Items, Quality of Finished Products, Overall Speed of Delivery, Service from Production Staff and Service From Their Sales Rep.
The question asked:
With your current, primary vendor, rate the following factors in your relationship.
Overall, a majority (52%) of print buyers are “very satisfied” with service from their sales rep. While impressive, there is also an opportunity to improve with 10 percent of buyers saying service from their rep “needs improvement.” Only 31 percent said they were “very satisfied” with pricing. 40 percent of these buyers are “very satisfied” with meeting delivery times from their vendor and 44 percent said they were “very satisfied” with quality from their printer. 11 percent of buyers said their primary printer should improve overall speed within their location.
Premium Access Members see charts and graphs at www.WhatTheyThink.com. Also examine cross tabulated data by annual print budget with satisfaction ratings and opportunities.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.