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Imation Verifi Accurate Web Color Wins Best of Show At Internet World

Press release from the issuing company

OAKDALE, Minn.-July 26, 2001--Imation Corp.'s Verifi(TM) Accurate Web Color took top honors at Internet World Chicago 2001 as the "Best of Show'' in the client software category. The Verifi system lets online businesses assure customers that they are seeing product color accurately, building consumer and business end-user trust in online purchases. The ability to enhance customer confidence - that what they see online is what they'll get - improves conversion rates, reduces shopping-cart abandonment, and leads to fewer products returned. The Internet World award, selected by a panel of writers and editors from Internet World magazine, emphasized the Imation Verifi system's ability to work within existing standards, and the degree to which it contributes to the development of future Internet products and services. Imation Verifi Accurate Web Color was also named a finalist for Internet World's Spring 2001 "Best of Show'' awards. "Imation has delivered color confidence to the professional graphics markets for years, so it's only natural, given our size and heritage, that we'd bring a high level of comfort to an offering that provides color accuracy and consistency to the Internet,'' said Dave Veilleux, director, marketing and business development, Imation Internet Imaging. "Our goal is to provide color solutions to a variety of industries, and make accurate online color a reality for e-commerce companies and consumers alike.'' Ideal for businesses such as automotive, cosmetics, fashion, home decor, and many B2B applications where color accuracy plays a critical role in the online purchasing decision, the Imation Verifi system can be integrated into a client's existing web architecture. Current usersof Verifi technology include BlueBolt Studio, a software tool that facilitates the specification process for interior finishes, and Workbook.com, the online version of the national directory of creative talent for the graphics arts industry. Imation Verifi Accurate Web Color also has been integrated with 3D technology from partner PointCloud. This marks the first time online shoppers can experience accurate color as well as view products in 3D and close-up. The integration with PointCloud demonstrates the adaptability of Imation's core color technologies. The Verifi System modular architecture makes this integration possible. To date it has been integrated into web-server based architecture as well as a client-based executable application, and in a Java applet implementation.