MightyWords and Hoovers Team to Deliver Premium Digital Content
Press release from the issuing company
SANTA CLARA, Calif., July 16, 2001 — MightyWords, the Internet's premier seller and distributor of unique digital content, and Hoover's, Inc., a leading provider of online business information, tools, and content integration and syndication technology, today announced that thousands of MightyWords' downloadable, printable professional reports are now available on Hoover's Online (www.hoovers.com). The alliance delivers MightyWords' business intelligence and research reports to the more than 2.5 million unique users of Hoover's Online, the premier online information resource for businesspeople.
Hoover's Online product managers classify supplemental research reports within the context of Hoover's proprietary business information, giving users easy access to relevant business reports they need to do their jobs. Hoover's has integrated within its Information Marketplace MightyWords' business, computing, finance, technology, and sales and marketing reports from providers such as AMACOM, BusinessWeek, John Wiley & Sons Inc., The New York Times and ValuEngine. Hoover's Information Marketplace includes a comprehensive collection of pay-per-view business research reports from multiple publishers.
When Hoover's Online users perform a search on a company or industry, relevant MightyWords reports are automatically integrated into the corresponding Hoover's Company Capsule or Industry Snapshot results. With one click, users may read a document summary and subsequently purchase the report. The e-commerce and digital rights components are supported by MightyWords' back-end e-commerce software.
"This relationship allows us to offer MightyWords' high-quality reports — including research reports, technical briefings, how-to manuals and guides on topics that range from business and computers to technology and telecommunications — and the reports are easy to access, download and print," said Jani Farlow Spede, senior vice president and publisher of Hoover's Online. "Our customers rely on us to provide them with the most relevant, current information as they make their daily business decisions."
The relationship with Hoover's extends The Mighty Network, a growing community of content providers and distributors working together to provide readers with access to MightyWords' extensive catalogue of professional reports. Partners in The Mighty Network include Barnes & Noble.com, Bitpipe.com, Desaware.com, Fatbrain, internet.com, Lightning Source Inc. and WAP.com, bringing MightyWords' reach to more than 40 million Web users.
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.