Amplify is where print and packaging designers, commercial printers, print finishers, binders, mailers and creatives come together with the equipment and suppliers to those industries. Join us for an immersive three-day experience and gain the inspiration, knowledge and network to amplify your business.

Topeka, KS— Amplify, the Print Finishing & Embellishment Event, a collaborative venture of WhatTheyThink and theFoil & Specialty Effects Association (FSEA), will include an exhibition and educational program spotlighting the entire print finishing and embellishment value chain. The three-day experience will take place June 10-12, 2025, in Rosemont (Chicago), IL, at the Rosemont Convention Center. 

Amplify Print has announced the latest program and demonstration on the show floor in the Technology Zone. A full program by Breit Technologies will demonstrate its recently redesigned Cast and Cure™ finishing unit retrofitted on the Sakurai MS-80DDS cylinder screen press. The presentation will showcase the use of the unique Cast and Cure process that provides a clear holographic finish, matte and/or textured effects to print through a specialized Cast and Cure™ film material that casts surface effects into UV varnishes and coatings. The “casting” process allows the film material to be reused several times, saving overall material costs. Also, since the film is used just to emboss the surface of the varnish, there is no transfer of material to the substrate. This allows the package's recyclability to be unaffected by the Cast and Cure™ process. With its small footprint, it can be installed inline with screen printing units, offline coating equipment and offline digital/inkjet UV varnish presses. See this remarkable embellishment process in action on the Technology Zone floor. The Breit Technologies Cast and Cure program and demonstration will take place on June 11^th at 1:00 p.m. on the show floor.  

“Cast and Cure is a remarkable embellishment technology and provides an eye-catching, clear holographic look to all types of printed materials,” commented FSEA Executive Director Jeff Peterson. “Attendees will not want to miss this special program and demonstration.”

For a complete line of speakers, Technology Zone programming and presentations, as well as registration, hotel and a list of exhibitors, visit www.amplifyprint.org.

To register for Amplify, please visit: https://amplifyprint.org/attend.