Haim Levit, Senior Vice President and General Manager, HP Industrial Print, talks about the importance of listening to the needs and experiences of customers around the world.
The Edge conference, designed to help forward-thinking digital printers around the world connect and grow, spotlights the powerful idea sharing of the global Dscoop community.
Dscoop, the user-driven community that now includes 22,000 HP Indigo, HP PageWide and HP Large Format users and partners in 96 countries, began its annual flagship event Wednesday at the Long Beach Convention Center in Long Beach, CA.
Dscoop is the largest digital print community in the world, and Edge Long Beach showcases powerful stories of member collaboration and advancement across borders, segments and technologies. The conference, which ends Friday, is designed to help attendees gain new strategies, discover new tools and technologies, meet new partners, and have fun together.
'Like Being at a Family Reunion'
“Being at Edge is like being at a family reunion that keeps getting better. It's incredibly energizing and fulfilling," said Lee Reed, manager of prepress, digital color, wide format and media duplication at ABCO Inc. and the Edge Long Beach Conference Committee chair. “There's always something new to see, someone new to meet, and something new to learn."
This year, more than 1,200 attendees are learning from each other’s ideas and experiences, including 300+ first-timers. They're choosing from more than 60 presentations and panel discussions in six different tracks: INNOVATE, SELL, INSPIRE, OPTIMIZE, ACCELERATE and MAKE IT REAL. The role-based education is led by Dscoop community members as well as outside experts, designed for company owners/executives, production managers, IT managers, sales and marketing teams, operators and students.
The conference also features six keynote speakers who bring unique angles on leadership, reinvention and bold thinking:
- Tony Hawk, who turned skateboarding into a billion-dollar global brand
- Daymond John, FUBU founder and star of Shark Tank
- Erin Meyer, best-selling author and expert on building successful teams across cultures
- John Koller, head of print marketing at HP
- Dror Globerman, tech broadcaster, podcaster and AI expert
- Taylor St. Germain, economist with ITR
New Technology and Partner Innovations
The Solutions Showcase at Edge Long Beach is where innovation comes to life. With 76 exhibiting partners, including 25 here for the first time, it’s a high-energy space for live demos, real conversations and hands-on discovery of the latest technologies, tools and services in digital print. Attendees are connecting directly with year-round partners, exploring full workflows and finding solutions they can put into action.
HP Industrial Print is once again bringing a strong and inspiring presence to Edge Long Beach. From the latest HP Indigo, HP PageWide and HP Large Format advancements to workflow automation, AI tools and sustainability solutions, the HP team is helping attendees explore what’s next in digital print.
New this year at Dscoop Edge Long Beach is a dedicated space within the Solutions Showcase where attendees can explore how artificial intelligence is transforming the industry. This AI Pavilion area features live demonstrations and interactive tools that highlight AI applications in workflow automation, predictive analytics, personalization and customer engagement.
“The entire Dscoop ecosystem is in full force here at Edge," said Peter van Teeseling, Dscoop's Executive Director. "That’s the magic of Dscoop. There’s no other place in the print world where open minds, bold technology and true human connection intersect so naturally."
