WOBURN, MA, July 10, 2001 – For over 20 years, Century Marketing in Bowling Green, Ohio, an award-winning manufacturer of labeling, packaging and price marking systems, has produced hot stamp and flexographic labels and tags for top retailers and manufacturers in the United States and Canada.
With the company’s new Indigo Omnius WebStream Digital Offset Color press in full production since May, Century Marketing has also become a major provider of digital labels – with the ability to create high-quality full-color labels at high speed and on-demand.
What this means for Century’s future, say company executives, is a projected increase in overall revenues as well as efficiency. “We’ve actually seen our flexo business grow since the Indigo press has been here,” says General Manager Bob Petrie. “Because the WebStream can produce prototypes at a low cost, with quick turnaround, we’ve been able to add value to larger business quotes.”
Century Marketing’s mission “to provide customers with innovative solutions to marketing and productivity needs” has generated an ongoing investment in improved manufacturing processes, notes Greg Rogers, Vice President of Sales and Marketing. “One of our mandates is to be product-driven, and when you’re a product-driven company you want to be on the cutting edge of technology,” he explains. “The Indigo WebStream allows us to do that.”
Founded in 1980, Century Marketing employs more than 175 people at its 36,000-square-foot facility in Ohio, where services range from R&D and graphic design to production and finishing. With a product line that includes hang tags, metallic hot stamp imprint labels, laminated labels, promotional magnets, price-marking systems, and retail packaging (all featured on the company website, www.centurymarketing.com), Century ranks as one of the country’s top 50 flexographic printers – making its investment in an Indigo digital color press even more compelling.
“We always considered making the jump to digital technology and decided that now is the time,” says Director of Manufacturing Mike Manahan, pointing out that short-run labels account for a substantial portion of the company’s business. Due to the minimal set-up/clean-up time of the Indigo press, he adds, their minimum for runs of full-color and other labels has dropped, while their ability to accept a wider variety of jobs has increased accordingly.
“Indigo’s Omnius WebStream is specifically designed to produce short runs of high-quality labels on demand, in up to six colors, on almost any substrate,” says Rick Mangold, Vice President of Sales for Indigo America. “On its own and as a complement to existing technology, it creates huge savings in time and money, along with labels that we believe exceed the quality of any in the marketplace.”
According to Century Marketing’s Greg Rogers, the WebStream not only allows much shorter runs to be produced far more efficiently but also provides an easy way for customers (and potential customers) to avoid the cost of excess and obsolete inventory.
“Digital printing allows us to talk to companies about accommodating the just-in-time needs of the marketplace, which affects almost every business in America,” Rogers says. “Even fairly large companies that invest hundreds of thousands of dollars in labels are under the gun to reduce their inventory. Their eyes literally light up when we’re able to explain the positive impact that digital printing can have on their business. Not just a better label – and it is a better label – but also how it can influence their bottom line, because of reduced label inventory, just-in-time and quicker turnaround.”
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