July Print Buyer Pulse: Confidence Up For Second Month
Press release from the issuing company
July 5, 2001 (WhatTheyThink.com - Charts available at WhatTheyThink.com) - Overall, confidence jumped 6% from June with 39% of print buyers saying they expect to spend more in the coming six months on print services. 10% said they would spend less and a majority (51%) said their spending would remain the same. Buyers predicting a saying they did not expect a change is the lowest since this survey’s inception. This indicates many predicting no change in the past are moving to a more confident position and expecting to increase their print spending.
BY INDUSTRY SEGMENT
Ad agencies, typically the key indicator in our monthly report, rose 6% from June with half (50%) of these buyers predicting an increase in spending. The confidence level jumped after holding steady at 44% in May and June.
BY AMOUNT SPENT
This month, mid sized buyers (spending of $50,000 to $500,000) of print services had a increase of 6% in their confidence level bouncing back to 35% after dropping 6% in June. Top end print buyers and lower volume buyers also showed gains in confidence. Large buyers (spending over $500,000) showed nice strength with an all time high of 48% predicting an increase in spending. Smaller buyers of print services (spending under $25,000) also jumped significantly from June. In June, only 28% of these buyers predicted a spending increase. In July, the number went up 5% to 33%.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.