Roseville,CA – Hatteras, a leading provider of print and marketing solutions, has become the first company to install the groundbreaking Harris & Bruno ZRX Digital Embellishment machine. This installation marks a significant milestone in the printing industry, combining cutting-edge technology with Hatteras' commitment to innovation and quality.

The ZRX represents a revolutionary advancement in digital embellishment technology. It uniquely combines Harris & Bruno's renowned Chamber-Anilox System with state-of-the-art inkjet technology, allowing for unparalleled capabilities in digital embellishment. The ZRX stands out for its ability to perform flood coating, spot coating, and foil stamping all in one pass, even on uncoated media without the need for lamination.

Bill Duerr, President of Hatteras, expressed his enthusiasm about the installation: "We are thrilled to be the first to bring the ZRX technology to our customers. This press aligns perfectly with our commitment to pushing the boundaries of print innovation. The ability to offer high-quality digital embellishments on uncoated stocks opens up a world of creative possibilities for our clients."

One of the ZRX's unique features is its first-of-its-kind xMatte effect (patent pending), which allows for the creation of raised matte tactile effects, a capability previously unattainable in digital embellishment. The look and feel of this effect is nearly indistinguishable from an embossed finish. Unlike embossing, xMatte does not require timely setup or extensive dies. This feature, combined with the ZRX’s eco-friendly approach to embellishing uncoated media, positions Hatteras at the forefront of sustainable and innovative printing solutions.

Nick Bruno, President of Harris & Bruno, commented on the installation: "Hatteras has long been a valued partner, known for their commitment to quality and innovation. We're excited to see the ZRX in action at their facility, knowing it will enable them to offer unprecedented embellishment options to their clients. This installation is a testament to our shared vision of pushing the boundaries of the printing industry."

The partnership between Hatteras and Harris & Bruno has been built on a foundation of trust and mutual respect. Hatteras has consistently relied on Harris & Bruno's technology and support to deliver exceptional print products to their clients. This latest installation further strengthens their relationship and demonstrates both companies' dedication to driving industry progress.

The ZRX is set to revolutionize Hatteras' offerings, allowing for faster turnaround times, reduced waste, and the ability to produce stunning unique effects, quickly. This advancement is expected to open new markets and applications for Hatteras, further solidifying their position as an industry leader.

For more information about Hatteras and their new digital embellishment capabilities, please visit www.hatteras.us.