“AI In Print—Real Use Cases You Can Implement Today” to be held March 12
AI is an oft-discussed technology, both within the printing industry and beyond. Print businesses have learned over the past few years how to use it for generating content, gleaning production data and KPIs, and other tasks. But how can AI help with printers’ sales and marketing efforts?
Join Kelly Lawrence, Tom Zoes, and Dan Adams on Wednesday, March 12 at 1 pm ET as they introduce practical use cases for AI in the print industry. This webinar will focus on AI tools and prompts that every person interacting with customers needs to know. A must for sales and marketing, they will dig into “should-cost” models and how they are changing the game from a sales perspective and what sales and marketing teams can do to capture value in spite of them. They will also introduce a new AI tool called SalesPrep, used by sales, marketing, and technical staff to prepare pre-visit customer reports in 60 seconds—with company overviews and news, market trends, common problems, and process steps—plus 2-Page Problem Briefs on any customer problem. This session will also show how AI takes the awkwardness out of traditional role-playing exercises to help teams with skill uptake. Finally, the panel will talk about how AI can help ease the pain of writing quality call reports to maximize ROI on CRM systems.
Who should attend:
- Everyone who interacts with your customers including business leaders, sales, marketing and technical service
- Those responsible for training sales and marketing staff
- Every business that participates in the printing value chain: printers, printing equipment manufacturers, consumables manufacturers, base chemistry suppliers
Key takeaways:
- How to use ChatGPT to develop should-cost models
- How to capture value despite should-cost models
- How to use SalesPrep.com to:
- prepare for customer interactions
- identify customer problems
- take the awkwardness out of role playing
- prepare a quality call report quickly to maximize ROI of the CRM system
Participants Receive Complimentary:
- 60-day access to SalesPrep.com
- White Paper: The Silent Power Shift In B2B Sales: and 4 Overlooked Selling Skills to Regain the Upper Hand
A complete archive—slides and audio—will be available following this session.
