PLYMOUTH, Mich. – RSVP Direct Mail Advertising, the leading luxury direct mail provider, has announced the appointment of Jeff Filaseta as its new Director of National Sales. Bringing over 20 years of sales leadership experience, Filaseta will focus on cultivating relationships with national advertisers and driving the nationwide growth of RSVP’s Luxury Card Packs. 

"I’m thrilled to join RSVP and leverage my experience to drive national growth for the brand," said Filaseta. "Throughout my career, I’ve specialized in building strategies that enhance market presence and foster strong relationships. At RSVP, my focus will be on forging meaningful partnerships with national advertisers while supporting the overall growth of our Luxury Card Packs. With the support of Alliance Franchise Brands and its dedication to innovation, I’m excited to unlock new opportunities for success.”

Filaseta joins RSVP with a wealth of experience, including his most recent role as Chief Revenue Officer at PERX Marketing, where he spearheaded successful product launches while establishing strategic partnerships to drive revenue growth. Before that, he spent nearly eight years at SaveAround Inc., where he built the company’s national sales division from the ground up, leading his team to record-setting revenue milestones.

“We are proud to welcome Jeff as our National Sales Manager,” said Mike Marcantonio, CEO of Alliance Franchise Brands. “Jeff’s extensive background in building and managing successful sales teams, coupled with his track record of delivering impactful results, will undoubtedly empower our RSVP franchise members.” 

RSVP is a member of the Alliance Franchise Brands network, a world leader in marketing, graphics and visual communications, linking more than 550 locations in North America. 

For more information about RSVP, its direct mail marketing services, or to learn more about the company’s home-based franchise opportunities, please visit RSVPAdvertising.com