The Evolution of Media and Technology: Insights from Marketing Expert Mitch Joel
In the latest episode of Warren Werbitt's Printing's Alive podcast, renowned marketing expert Mitch Joel offers a compelling exploration of the dynamic interplay between print and digital media in today's marketing landscape. Joel, co-founder of ThinkersOne and a respected voice in digital marketing, shares his journey from print to digital and provides valuable insights on the evolving role of print in modern marketing strategies.Key highlights from the episode include:
- The delicate balance between digital and print media in contemporary marketing
- Trends in production costs and the impact of digitalization
- The enduring collectibility of print media
- The application of AI in enhancing productivity
- Sustainable practices in the print industry
- The commoditization of print packaging
- The influence of long-running podcasts on skill development
Joel also reflects on the transformative effects of COVID-19, discussing technological optimism, bridging generational gaps, and the changing nature of work.