After extensive evaluation, the leading sign, graphics and visual communications franchisor and eCommerce platform agree to a multi-year exclusivity deal.

DALLAS PageDNA, a leading eCommerce platform with over 25 years of experience, announced a signed partnership agreement with FASTSIGNS®, North America's largest sign and visual communications franchisor. The decision follows a rigorous year-long evaluation, during which FASTSIGNS assessed over 100 software requirements across administration, shipping, accounting, catalog management, and more.

PageDNA excelled in both critical functions and total features, therefore securing an exclusive, multi-year partnership with FASTSIGNS as their global eCommerce platform. Under the agreement, FASTSIGNS will be the only franchisor permitted to leverage PageDNA’s platform for a period of time, cementing their collaboration as a strategic move for continued growth.

“Our decision to partner with PageDNA as our eCommerce platform empowers FASTSIGNS franchise locations to provide customers with scalable online private storefronts, ensuring a consistent brand experience and enhanced efficiency for our franchisees and customers alike,” said Propelled Brands Chief Marketing Officer Jennifer Herskind. 

FASTSIGNS is the largest service-oriented brand within the Propelled Brands family, and the leader in the custom signs and visual solutions industry. “Implementing a private eCommerce platform for a franchise organization is no small feat, given the complex requirements across diverse locations,” said Propelled Brands Senior Digital Marketing Director Nataly Chigireva. “Our collaboration with the PageDNA team was crucial in overcoming these challenges, from addressing varied product offerings, pricing and integration with internal and POS systems, to balancing brand consistency with regional and international customization.”

Chigireva added, “Their expertise supported us through every stage—from training and adoption to ongoing franchisee support—unlocking the potential for growth, operational efficiency, and network-wide customer satisfaction.”

By leveraging PageDNA’s multiple functions and cloud-based technology, FASTSIGNS can offer personalized customer experiences, automate workflows, and stay ahead in an ever-evolving marketplace.

“PageDNA is so excited to have come out on the winning end of this detailed evaluation,” said PageDNA CEO Steve Enstad. “We are deeply honored to provide services to this amazing franchise network and look forward to supporting FASTSIGNS franchisees in the years to come.” 

For more information or to learn about opportunities, visit fastsigns.com or contact Mark Jameson ([email protected] or call 214.346.5679).    

For more information, please visit https://www.PageDNA.com/.