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Rexam Magic Unviels Two Innovative New Laminate Materials

Press release from the issuing company

SOUTH HADLEY, Mass, June 27, 2001 - Rexam Image Products, a worldwide leader in the manufacture of coated paper, film and specialty substrates for imaging, manufacturing, electronics, medical and decorative markets, today introduced two significant new additions to its line of Magic(R) ink jet products: PRINTLAM, a printable polyester laminate with a dual-purpose adhesive/image-receptive coating, and Fluorex(TM) Transfer Protection (DMFTP), a transferable film based on Rexam's unique Fluorex technology, designed to protect ink jet graphics for indoor and outdoor applications. The Magic PRINTLAM and DMFTP products represent important technical breakthroughs for Rexam, and present considerable opportunities for high-production photo labs, service bureaus and other printing professionals. By offering a single-step finishing solution for indoor promotional and display graphics, PRINTLAM allows producers of laminated photobase graphics to enhance their profits and productivity without sacrificing quality. By bringing Rexam's patented Fluorex brand protection to ink jet graphics, the DMFTP film enables users to more easily and cost-effectively achieve high-quality protection for their flexible graphics. Magic PRINTLAM: Saving Time and Money Magic PRINTLAM is a 4-mil thermal-activated polyester laminate with both adhesive and image-receptive properties. Designed for short-term indoor rigid promotional and display graphic applications, PRINTLAM's distinct advantage is that it requires only a single mounting finishing step - simply print on the image-receptive side and then mount on a rigid substrate. There is no need for the additional steps of applying adhesives and laminating. PRINTLAM delivers all the image quality and durability of laminated photobase with half the materials and production time. To demonstrate PRINTLAM's cost-saving benefits, Rexam has included a cost analysis calculator on its Web site that enables potential users to plugin their own variables to see how much they can save using PRINTLAM versus traditional methods. The cost analysis calculator can be found at www.magicinkjet.com, under the PRINTLAM link. PRINTLAM is compatible with Hewlett-Packard's DesignJet(R) 2500/3500 serie and DesignJet(R) 5000 printers with dye-based inks, and ENCAD Novajet Pro Printers equipped with GS inks. Recommended substrates for mounting include common clay-coated boards such as Ami-Sign(R), JetMount(R) and cardstocks, foam and corrugated boards. Magic Fluorex Transfer Protection for Ink Jet: Maximum Protection at Minimal Cost Fluorex Transfer Protection DMFTP is a transferable protective film designed for ink jet graphics. The DMFTP's thin and flexible Fluorex coating delivers maximum surface protection against stain, water, chemicals, graffiti and abrasion at a lower cost than cold laminates, and is easily applied to a variety of ink jet products using heat roll laminators. Because it is flexible, thin and durable (the film has a one-year life expectancy for outdoor applications), DMFTP is ideal for banners. It is also an excellent solution for digitally printed wallcoverings. "Both these products offer groundbreaking benefits to the market," said Ed McCarron, product manager at Rexam Image Products. "PRINTLAM represents a quantum leap improvement in the production of mounted graphics by delivering the same quality and durability as traditional, multi-step methods in a single step. And the Fluorex Transfer Protection film finally brings to the ink jet market all the cost-saving and productivity-enhancing benefits that have been enjoyed by the electrostatic community for years." Product Pricing and Availability PRINTLAM is available now in the following sizes and prices: PRINTLAM Trade Price 36" x 20' $42.00 36" x 100' $209.00 42" x 100' $245.00 50" x 100' $291.67 54" x 100' $315.00 60" x 100' $350.00 Fluorex Transfer Protection DMFTP will be available by July 31, 2001 in the following sizes and prices: DMFTP Trade Price 36" x 20' $16.20 36" x 150' $121.50 51" x 150' $171.99 54" x 150' $182.25 For more information about Rexam Magic products, call 800-628-8604 or visit the company's web site at www.magicinkjet.com.