R.R. Donnelley Reaches Licensing Agreement with Barco Graphics
Press release from the issuing company
CHICAGO, June 18, 2001 – R.R. Donnelley & Sons Company’s [NYSE: DNY] strategic technology center has signed an agreement with Barco Graphics for a worldwide license of R.R. Donnelley’s variable data imaging method patents. Barco uses the licensed patents in products such as VIPDesigner and VIPLine.
“Digital print technology is one of the fastest-growing trends in our industry. Our technology allows for the most effective way of allowing our customers and production staff to take full advantage of digital press capabilities,” said Jim Warmus, director of strategic technology, R.R. Donnelley, and lead inventor of the licensed patents. The patented techniques encourage the separation of variable data from static data until the last possible moment before physical printing. This allows the data streams to be created, modified and proofed independently. The techniques then use the physical devices to merge the data at print time.
R.R. Donnelley is a pioneer in managing digitized images and text, holding more than 25 issued and pending patents for these emerging technologies. The licensed patents are part of R.R. Donnelley’s family of patented and patent-pending digital print technologies.
“Because we see a promising future in variable data digital printing, we are committed to helping our customers reap the benefits of 100-percent variable direct promotions,” said Mark Dreyer, project manager and co-inventor of a number of R.R. Donnelley digital patents. The digital print technology in R.R. Donnelley’s portfolio has won numerous awards including citations for product innovation from CAP Ventures and Print on Demand.
VIPDesigner is a script on top of Quark XPress that has all the functions to assign and link variable elements with the database. The interactive editor enables you to define the different placeholders for the variable fields. VIPDesigner allows for an interactive visualization of the different records of the database, allowing the operator to visually check extreme records before they get printed. VIPDesigner supports the unique capability of adding variable fields to a picked master that has been pre-ripped. The selection of the picked master, also database driven, ensures an efficient way to produce pages that are up to 100-percent variable.
R.R. Donnelley, a leader in printing technology, has been first with every significant advancement in the printing industry for more than 20 years. The strategic technology center of R.R. Donnelley maintains 115 active patents and numerous licensing agreements. It also monitors patent infringement issues and evaluates licensing opportunities.
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.