TAMPA, FLA. – Proforma, the $650 million technology and business success leader, hires Tim Nale as Chief Brand Officer.

"Tim comes to Proforma with a wealth of knowledge and experience in marketing technology,” says Michael Dobozy, Chief Technology Officer. “We have launched a major initiative that will be underway very soon and Tim’s expertise will be paramount in seeing it through to completion.”

Nale comes to Proforma with an impressive resume. Most recently the CTO / EVP of Technology & Operations at LeadingResponse in Tampa, Florida, Tim also led technology initiatives at Michelin. Additionally, Tim spent nearly a decade at leading industry supplier, Koozie Group, as both the Vice President of Information Technology and later moving up to Chief Information Officer. Also, Tim was a co-founder and is an original board member of PromoStandards – a group of technology pioneers in the print and promotional products space, and Tim was recognized as one of the leading CTOs in the industry by multiple industry news and other publications.

Tim and his team will work alongside Proforma’s Chief Marketing Officer, Charity Gibson, to strategize and architect marketing solutions powered by industry leading technology. These initiatives will be designed to give Proforma Distributor Owners an even bigger technological advantage in the marketplace.

“Proforma has always been a most well-respected leader in the industry,” states Nales. “When presented the opportunity to use my expertise in a new and unique way, I was thrilled. I couldn’t be more excited to begin working with this team. There are incredible things to come!”

“When a recent survey of our distributor owners uncovered some key growth opportunities, leadership immediately went to work looking for ways to further enhance our best-in-industry service offering.” says Charity Gibson, Chief Marketing Officer. “Tim’s work will be instrumental in deploying what is sure to be a revolutionary advancement in the way our Distributor Owners go to market.”