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X-Rite ATD News is Major Hit on First Anniversary

Press release from the issuing company

NEW ORLEANS, June 16, 2001 -X-Rite, Incorporated (Nasdaq:XRIT), a leading global provider of precision measurement devices, systems and processes that measure color, light and shape, is at NEXPO celebrating the first anniversary of its ATD News System launch. The ATD (Auto Tracking Densitometer) News automates and substantially speeds the process of evaluating and adjusting gray balance in newspaper production. The system measures and reports density levels from continuous-color rules as small as 2.0mm in height. The super-fast system can measure quickly, anywhere on the page, and also provides color measurement reporting in support of digital tear sheets. "ATD News customers say it's because we are already a cornerstone of color quality protocol at their operations that they were anxious to look at, and then adopt, the ATD News," says Iain Trevor Pike, Worldwide Product Marketing Manager for X-Rite. *ATD News: Genuine User-Based Design* ATD News is designed specifically for newspaper presses, and was developed with the benefit of global research collected from newspaper pressroom professionals and global newspaper associations such as NAA, IFRA and PANPA. NEXPO has played a large role in the product's lifecycle. One of the first prototype testing arenas was NEXPO 1999, and the solution launched at NEXPO 2000. ATD News delivers significant speed, accuracy, and process control advantages to newspaper press operators still relying on manual densitometers or visual reference for color quality monitoring. Newspaper pressroom operators using ATD News are able to monitor critical color feedback on a continuous basis via a single, simple screen. The essential features of the ATD News system are: 1. Simple, touch-screen operator interface ideal for users new to computers or color measurement. 2. Simple, visual gauge shows the density level of either CMY or K ink for each column as measured from a continuous bar. 3. Simple, visual alarm indicates when CMY densities are out of balance for each column.

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