This study focuses primarily on companies who process pressure-sensitive graphic film materials and add value to the film itself. The products serve primarily as a carrier of an advertising, branding, informative, décor or safety message.

Over the past few years, the Graphic Arts Market has experienced steady growth. Between 2013 and 2019, the market expanded at a compound annual growth rate (CAGR) of 5.8%. Although the market has begun to recover after the decline in 2020, it is projected to grow at a slower rate than in the past, largely due to a slowdown in Asia, the largest market. The global pressure-sensitive graphic arts market is expected to grow at a CAGR of 3.3% between 2023 and 2026.

Regionally, Asia holds the largest market share for graphic arts, with 39% of production occurring there. North America and Europe follows with 26% and 25% respectively, while Africa and Middle East (AME) and South America each account for 5%.

The global pressure-sensitive graphic arts market consists of five main groups of companies:

Material suppliers
Adhesive coaters and laminators
Distributors
Pressure-sensitive graphic arts converters
End users

This study focuses primarily on companies who process pressure-sensitive graphic film materials and add value to the film itself. The products serve primarily as a carrier of an advertising, branding, informative, décor or safety message. The influencers include, architects, advertising and design agencies and media planners who advise end users on how to optimize their promotional campaigns by recommending the most effective media to deliver the highest return for investment.

AWA Pressure-sensitive Graphic Arts Market Report 2024 is now available for purchase.