Xaar, the innovative inkjet development company, has announced the opening of a new sales representative office in Hong Kong. The new facility, situated in the landmark Cosco Tower, will house Xaar's five-person sales and technical support team. The move is part of an overall program of planned growth in the Asian market. Over the past year, Xaar has added to its list of customers, 20 companies in China, Korea and other parts of Asia, and is keen to concentrate more resources in this territory. To assist in the localization of its sales and marketing efforts, Xaar has adopted a new Chinese logo that will be used extensively in Asia. Commenting on the announcement, Jan Fineman, Chief Executive, Xaar said "Opening the Hong Kong sales representative office is part of Xaar's strategy to expand upon our growing contribution to the Asian market. It is clear that Asia offers a massive opportunity to Xaar, particularly in the wide format and textile printing sectors. The new facility will allow us to serve this vital market on a local basis." Committed to ongoing market expansion, the unveiling of Xaar's Hong Kong office follows on the heels of the recent investment in North America (Xaar Americas, Schaumburg, IL) and Japan.