printCafe Launches Printer Success Program to Promote Printers to Print Buyers
Press release from the issuing company
ORLANDO, FL, Connect 2001 (June 13, 2001) -- printCafe(TM), the operating system for print(TM), today unveiled a program to help printCafe printer customers educate their own clients about the benefits of buying print via the Web. The "Printer Success Program" was unveiled at Connect 2001, printCafe's annual users conference at the Walt Disney World Dolphin Hotel in Orlando, Florida.
"The goal of the Printer Success Program is to support our customers by helping them to communicate the value of their ecommerce systems as a way to differentiate their businesses," said Roger Yost, Market Development Representative for printCafe. "Our ecommerce customers are very excited about their branded Web sites because they not only deliver new efficiencies in managing jobs, but also new tools for the sales staff in growing loyalty with existing customers and attracting new prospects. This program shares lessons learned from success stories with print management customers who are in the process of adopting the ecommerce product."
The Printer Success Program is available to all printCafe PrinterSite customers as part of their relationship with printCafe. Dedicated Market Development staff at printCafe begin by consulting with the customer to understand the organization's business objectives and how they align with their plans for using their Web site. Then, they establish a rollout timetable of events and marketing materials including:
* Open Houses - to educate clients and strengthen relationships, customers are invited to visit the print facility and meet employees
* Seminars - to create a learning environment offering demonstrations of capabilities and an opportunity for printers to better understand their clients' needs
* Marketing materials - to promote and educate clients, prospects, and employees about the printer's ecommerce capabilities. Materials, developed by printCafe and customized to the printer's target business and identity, include: brochures, PowerPoint presentations, Direct Mail templates, Open House/Seminar invitations, a Web site demo, and an ecommerce questionnaire.
"We want to arm our customers with support, materials, and knowledge to help them make the most of their investment in our technology," said Yost. "Adopting an ecommerce solution doesn't imply that every one of our printers' clients will be ready to convert to e-business, but we want to help our customers reach those clients who are ready now, educate those who may adopt later, and help our printers to map their internal implementation process."
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.