August Print Buyer Pulse: Holds Steady, Nice Traction From Agencies & Large Buyers
Press release from the issuing company
8/2/01 - (Charts and Graphs at WhatTheyThink.com) WhatTheyThink.com, the leading community and research company in the graphic arts industry has just released their monthly Print Buyer Pulse. Each month, WhatTheyThink.com surveys print buyers to determine their confidence in spending on print over the next six months. The data helps print vendors and buyers track activity on a national scale.
Overall, confidence slipped 2% from July with 37% of print buyers saying they expect to spend more in the coming six months on print services. Only 8% said they would spend less and a majority (55%) said their spending would remain the same. Buyers saying they did not expect a change rose 4% from July.
Premium Access Members at WhatTheyThink.com can examine cross tabulation by industry segment, annual print buying budget and past results. For more information about Premium Access or to receive a free 15 day trial, visit www.WhatTheyThinkcom.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.