Recognized for Transformative Leadership and Innovation, McCarthy’s Induction Highlights Evolution of Deluxe into a Digital Payments and Data Solutions Leader

MINNEAPOLIS--Deluxe, a modern Payments and Data company, announced today that President and Chief Executive Officer Barry C. McCarthy will be the 2024 inductee to the Technology Association of Georgia (TAG) Fintech Hall of Fame. Since joining Deluxe in late 2018, McCarthy has helped transform the organization from a legacy check printer to a leader in digital payments and data solutions. Currently, Deluxe processes nearly $3 trillion in payment volume annually while supporting millions of small businesses, thousands of vital financial institutions, and hundreds of the world's leading consumer brands.

“The Georgia Fintech Hall of Fame is a who’s who of industry giants, and I am grateful to TAG and our fintech community for this recognition,” said McCarthy.“ I am incredibly proud of our industry and specifically what we’re building at Deluxe. I look forward to the bright fintech future, continuing to do this important work together. I am truly honored and humbled.”

Under McCarthy’s guidance, Deluxe is now in its fourth consecutive year of organic revenue growth, a feat the company had not accomplished for several decades, with profits growing faster than revenue. He masterminded the largest acquisition in company history with the 2021 acquisition of First American Payments System, now Deluxe Merchant Services. While continuing to deliver the industry’s leading check product, the B2B payments, merchant services, and data analytics solutions Deluxe offers now generate more revenue than these legacy print businesses for the 109-year old company.

Previously, McCarthy served on the leadership team of First Data (now Fiserv) for 14 years, where he led the collaboration with Apple that supported the launch of ApplePay. At Verisign, he built the business leading to its acquisition by PayPal. He also co-founded, built, and sold a Silicon Valley micro-payments company, MagnaCash. Finally, while at Wells Fargo, he created the first cloud-based ATMs and modern UI and UX that are still in use today. His fingerprints are all over the modern fintech industry landscape.

“On behalf of TAG and our 30,000 members, I want to congratulate Barry for being honored as this year’s Fintech Hall of Fame Award honoree,” said Larry K. Williams, President and CEO of TAG. “Barry is a remarkable business leader and a transformative powerhouse who has made significant contributions to revolutionizing the fintech and payments industries. His innovative spirit exemplifies the thriving fintech community, inspiring future leaders across multiple technology categories.”

McCarthy is an influential leader in the fintech community whose contributions include serving as the chair of TAG and a foundational member of the Fintech Society. He was also the founding Chair of Fintech Atlanta, a foundational member and champion of the Georgia Fintech Academy, and currently serves as Board Chair for the American Transaction Processors Coalition – representing Deluxe and advocating for America’s payment processing sector. He also serves as a trustee or director for several local and national non-profits.

The TAG Fintech Society serves the technology community, helping to support, grow and ignite tech leaders, companies and the overall Georgia economy. McCarthy will be inducted into the hall of fame August 27-28 during Fintech South, the southeast’s largest event dedicated to financial innovation.