A campaign and movement focused on the power of print  looks to showcase the power of the medium

MELVILLE, N.Y. – Printing is an integral part of day-to-day life as a versatile means to promote positive emotional responses while also delivering positive results for customers. To highlight the value and power of print, Canon Solutions America, a wholly owned subsidiary of Canon U.S.A., Inc. has sponsored the Print is Life campaign.

More information on the value of print, focusing on its ability to attract attention while also having potential to assist in selling products, as well as its ability to be a sustainable asset, can be found on the Print is Life resource center.

The Print Is Life campaign provides information on topics such as direct mail, email and social media, supported with data from organizations such as TwoSides and ScienceDirect’s “Computer Vision Syndrome: A widely spreading but largely unknown epidemic among computer users.”1

A video demonstrating the importance of print in people’s lives can be found here.