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Use of Variable Data Printing Rare, But 96% of Users Say They Get Results

Press release from the issuing company

Lexington, Kentucky, USA - July 30, 2001: WhatTheyThink.com surveyed 255 print buyers from a variety of industry segments located throughout the United States. The goal of the survey was to determine the use of Variable Data Printing in their business. Buyers were then asked about their results or views on the subject. Overall, only 21 percent of these buyers said they use a form of variable data print in their business. 73 percent said they have not used the application. Of those who do not use variable data printing, a clear majority (61%) would consider it. Only 26 percent said they would not consider variable data printing for their business. Of print buyers who have used this application, 96 percent said they were satisfied with the results with 58 percent saying they were very satisfied. Complete results are available at http://www.WhatTheyThink.com

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