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IDC Report Shows Apple is the Leader in K-12 Education

Press release from the issuing company

CUPERTINO, Calif., July 17 - Apple is the dominant leader in K-12 education according to a report issued by industry research firm, IDC. IDC's Report, "Apple, Still at the Head of the Class: Installed PC Market Share in K-12 Education, 2000-2001,'' shows Apple is leading the way in both desktops with a 27.7% share, and portables with a 34.7% share of the education market. According to IDC's report, Apple has nearly twice as many desktop and portable computers in schools as its nearest competitor. "Education is in our DNA at Apple,'' said Steve Jobs, Apple's CEO. "We have been the installed base leader in K-12 education for nearly 25 years and innovative products like our wirelessly networked new iBooks will keep us on top.'' Recent IDC data also highlights that Apple is the number one supplier for notebook computers to education.* "IDC forecasts a 30% growth rate for US Education market portable shipments in CY2001,'' said Tom Copeland, vice president of Worldwide Tracker Products for IDC. "IDC predicts that Portables will account for about 19.4% of US Education market units in CY2001, up from 15.8% in CY2000.'' * IDC Worldwide Quarterly PC Tracker, June 2001. Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

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