WASHINGTON, DC Sara H. Freund, former Executive Director, Printing-Writing and Newsprint Groups of the American Forest & Paper Association (AF&PA), was named AF&PA's Executive Director, E-Business, on May 21. Freund will direct AF&PA's participation in the initiative jointly established by AF&PA and the Graphic Communications Association (GCA) on April 30 to involve North American forest products manufacturers and customers in the international papiNet effort to develop e-business standards. The North American group is called "papiNet NA." "Sara's knowledge of the industry, its leaders and its paper products make her the ideal candidate to oversee this new and critical business of standards development," said W. Henson Moore, AF&PA President and CEO. "It will be a privilege to work with North American leaders of the industry and its supply chain as well as other associations in the important task of developing one set of international e-business standards and promoting their use worldwide," said Freund. "With the globalization of markets and advances in technology making e-business a reality in the not-too-distant future, this project is very timely." Freund has held several positions in her 21 years with AF&PA. In addition to her leadership of the printing-writing and newsprint groups, she was manager of energy and materials and the team leader for Paper Week, the industry's annual convention. The association is conducting a search to fill her previous position. AF&PA is the national trade association of the forest products industry. AF&PA represents more than 200 companies and related associations that engage in or represent the manufacturers of pulp, paper, paperboard and wood products. The forest products industry accounts for more than 8 percent of total U.S. manufacturing output.