Partnership enables continuing provision of critical data-driven content to the global printing industry

WhatTheyThink, the leading global media organization serving the printing and publishing industries, today announced that Keypoint Intelligence, the global data and market intelligence leader for the digital imaging industry, has partnered with WhatTheyThink as the exclusive sponsor for its Industry Data section. This partnership will allow WhatTheyThink to continue providing critical data driven content to the global printing industry through their support and content contributions.

The WhatTheyThink Industry Data section focuses on analyzing the structural change within the industry. As a service to the printing and publishing industries, WhatTheyThink provides access to economic data, industry trends and other data that is valuable to industry executives for strategic planning and research purposes. As part of the agreement, Keypoint Intelligence will also share data derived from their research efforts with WhatTheyThink members and provide a quarterly video update to the industry to be published on WhatTheyThink. (Look for the first “pre-drupa” video to run tomorrow, May 23.)

“We are pleased that Keypoint Intelligence recognizes the long-standing value of our industry data section,” said Eric Vessels, WhatTheyThink’s President, “and we are delighted to have them sign on as the exclusive sponsor of this valuable content area. The industry news and commentary that we publish on WhatTheyThink are important, but key data about where the industry has been and where it is going are a key information component that enables printers and suppliers to the industry to continue to drive their businesses forward. Keeping up with key industry data helps companies in their strategic planning and ensures they are making the right decisions to future-proof their businesses.”

While WhatTheyThink’s own research has been providing both outlook and historical industry data for years, this exclusive partnership with Keypoint Intelligence will deepen and broaden the type of data and information that will be available in its Data section, giving WhatTheyThink members and other industry stakeholders access to critical information as they plan for the future of their businesses.

“We are excited to be expanding our reach through this exclusive partnership with the industry’s leading outlet for news and analysis,” said Nancy Byrne, VP Marketing  of Keypoint Intelligence. “We consider this an important industry service that will aid in driving the industry forward in what has truly become a rapidly changing and accelerating industry environment.”

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

About Keypoint Intelligence
For 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognized as the industry's most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience.