BoxWay Packaging Group, the innovative, customer-focussed, design-led corrugated cardboard packaging business, has utilised its high-tech in-house design capabilities to design clever packaging, which eliminates the use of plastic for online retailer, Ashridge Nurseries.

Innovative BoxWay Packaging Group Limited has been working closely with Somerset-based Ashridge Nurseries in the pursuit of newly designed cardboard boxes for its herbaceous plants in place of preformed plastic packs to protect their P9 herbaceous pots during transit to its customers across the UK.

The BoxWay Packaging design team in Exeter devised the clever cardboard structure by employing an integral flap in a die cut version of an 0427 box, which ensures rigidity, strength and a sustainable choice for the new cardboard boxes, keeping the pots securely in situ and giving the option of additional space for a variety of plant lengths.

Rodney Marsh, Ashridge Nurseries’ fulfilment manager, comments: “I am absolutely delighted with the fantastic solution BoxWay’s excellent, Exeter-based in-house structural design team have devised for us. This clever cardboard box is not only a key ecological development for us as a business to reduce our carbon footprint and offer our online customers a recyclable, eco-friendly packaging solution, but it also contributes to our considerable efforts to completely remove plastic from our whole supply chain. Becoming a plastic-free retailer is a major accomplishment for Ashridge Nurseries. We are now looking forward to rolling out more cardboard solutions for additional plant lines we sell online to customers across the UK.”

Tom Fooks, New Business Manager for Boxway Exeter, comments: “It was a pleasure to work with Rodney and the Ashridge Nurseries team on this innovative project to devise a concept for a new herbaceous plant cardboard packaging solution that eliminates plastic, and I am thrilled with the result of the new eco-friendly, sustainable structured boxes. I very much look forward to further developing Ashridge Nurseries’ complete range of corrugated solutions, which complements this original design BoxWay Packaging has created.”