Flexa and Memuraa's excellent long-term relationship is transforming spaces worldwide, one wall at a time!

Memuraa is an Indian brand that specializes in creating wallcoverings that blend art, creativity, and storytelling to transform spaces. What distinguishes Memuraa is its commitment to innovation, quality, and sustainability. The company collaborates with European partners and uses in-house manufacturing processes to ensure that its wallcoverings meet international standards while considering local needs such as the challenging Indian weather conditions and surroundings. This focus extends to the company's unique printing technology, producing attractive designs while considering durability and sustainability.

To maintain its high standards of quality while meeting the demands of a growing market, Memuraa partnered with Flexa and acquired the Miura Wallpaper automatic cutter to improve its wallpaper production process. The Miura automatic cutter combines horizontal and vertical cutting knives to cut rolls into sheets.

Mirko Gianni, Export Manager, explains the Miura Wallpaper cutter: "The versatility of the Miura cutter is astonishing. The longitudinal rotary crush cutters require little maintenance and are safe for the user to use for million of cuts, each lengthwise cutter has the fine positioning of the cutting blades for micro adjustments of the blades. Its non-sticky edge facilitates substrate changeover, setting it apart from competitors, by eliminating the need for additional cleaning after cutting a range of materials. The Miura Wallpaper machine ensures high precision and high efficiency with an accuracy of 0.05mm thanks to the automatic vertical cutting correction, being able to cut 50 meters in less than 5 minutes!"

Prabhushankar, Memuraa President, describes the experience: "We were looking for a cutter that suits multiple media types, especially woven 450 g/m² and other materials. We contacted Flexa, and what motivated our decision was seeing how well-engineered the Miura cutter was, its low maintenance, ease of learning, and excellent customer support. Our benefits of using the Miura are maintenance-free, reduced labor, and consistent performances!"

Mirko also has some exciting news to share for all wallpaper producers: "Flexa is gearing up to unveil some cool insights at the upcoming Drupa show! It's the first time we'll be showcasing these innovations in wallcovering, so come by Hall 8 - Stand C47!"