Strategic Shift in Ownership Will Continue Providing Riverside County Businesses with Customized Signage and Graphics Solutions

PALM DESERT, Calif. — Image360 Palm Desert, the dependable provider of visual communications solutions for businesses in the area, is now under new ownership. The company has announced an ownership transition to local resident and entrepreneur, Mitch Wiseman.

"As the new owner of Image360 Palm Desert, I'm honored to carry on the legacy of excellence our Center has maintained over the past 16 years. Our commitment to providing top-quality signage and graphic solutions remains unwavering," said Wiseman, a seasoned entrepreneur with over five years of business and operational experience. "In just a few short months, I've had the privilege of spearheading several remarkable projects. Our Center is known for its limitless creativity, and we can’t wait to collaborate with new and existing clients as we support them in achieving their business goals for years to come."

Since taking ownership, Wiseman has already achieved exceptional success, including the completion of a high-profile project for the IndyCar Series in partnership with The Thermal Club. The $1 Million Challenge event showcased a series of thrilling races, including a two-day Open Test, group qualifying sessions, two heat races and a 12-car "all-star" race with a $1.756 million prize – the largest outside of the Indianapolis 500 in over two decades.

Image360 Palm Desert played a pivotal role in the event, providing multiple 80-foot banners, alongside a series of mid-sized banners and displays. Custom banners were strategically positioned on the racetrack, including guardrails and towers. This project represents a significant milestone for the Center, marking its largest undertaking to date, all achieved within the initial months of Wiseman's new ownership.

Alongside his wife, Katie, Wiseman has demonstrated notable experience in business administration and operations. Together, the couple is poised to meet the growing demand for quality signage and graphics solutions in the Palm Desert area.

Image360 Palm Desert continues to provide custom graphic solutions to nearby businesses, organizations and institutions in the area. From the simplest signage projects to the most complex, trained graphics specialists work closely with clients to maximize the creativity and visual impact of environmental graphics, mobile graphics, wayfinding solutions, ADA signage and promotional displays.

Located at 73850 Dinah Shore Drive, Suite 101, Image360 is independently owned and operated and a member of the Alliance Franchise Brands network, a world leader in marketing, graphics and visual communications, linking more than 600 locations in North America.

For more information about Image360 Palm Desert and its services, visit the company’s website at image360.com/palmdesertca.