Buyers Spending $50,000 to $500,000 Annually on Print, Show Decline
6/6/01 (WhatTheyThink.com) Lexington, Kentucky, USA - According to WhatTheyThink.com, overall confidence jumped 3% from May with 33% of print buyers saying they expect to spend more in the coming six months. 11% said they would spend less and a majority (56%) said their spending would remain the same. Buyers predicting a decrease in spending hit an all time high in April (15%) - slid 2% in May and another 2% in June.
BY INDUSTRY SEGMENT
Ad agencies, typically the key indicator in our monthly report, remained the same from May to June with 44% of buyers predicting an increase in spending. The confidence level held steady after falling to an all time low in April. In April, only 39% of ad agencies said they would increase spending.
BY AMOUNT SPENT
This month, mid sized buyers (spending of $50,000 to $500,000) of print services had a decrease of 6% in their confidence level. However, the top end print buyers and lower volume buyers showed a significant gain in confidence. Large buyers (spending over $500,000) showed nice strength with 45% predicting an increase in spending. That number is up 9% from May. Smaller buyers of print services (spending under $25,000) also rebounded significantly from May. In May, only 19% of these buyers predicted a spending increase. In June, the number went up 9% to 28%.
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