CMYUK, Shrewsbury: CMYUK has announced that Chris Martin has been promoted to the role of Sales Manager (equipment) with immediate effect. Reporting to Sue Hayward, Commercial Director (equipment), he will initially oversee the business development and operations side of the business, focusing on optimising sales processes and infrastructure to further enhance CMYUK’s revenue generation.

Chris’ new role is pivotal in developing a deeper synergy between the CMYUK commercial framework and the sales team to yield increased results.

Since joining CMYUK in 2022 as a Senior Digital Sales Consultant, Chris quickly established himself as an integral part of the team, demonstrating his extensive experience of supporting customers in their evaluation of capital equipment and long-term investment strategies.

Sue Hayward said, “Chris is a talented and informed individual who excels in strategic vision and attention to detail. He is excellent at building, sustaining, and enhancing strong connections with both our customers and the manufacturers aligned to the CMYUK portfolio. His commitment, energy, and expertise have generated a significant amount of new business. From a standing start, and with the utmost professionalism, he has achieved impressive results. He is a valuable asset to the business, and I am highly confident of his success in this new position.”

Chris said, “I'm incredibly honoured and excited to step into the role of Sales Manager at CMYUK. The trust and confidence placed in me by our leadership team means a great deal, and I'm eager to embrace this new challenge wholeheartedly. Collaborating closely with Sue and the entire sales team, I am confident that we can achieve remarkable success. That said, our team is already outstanding, and together, we will continue to deliver excellence for our customers.

“At CMYUK, we are fortunate to have exceptional resources and facilities that enable us to provide the best experience for our customers. I am committed to nurturing and expanding our customer relationships and leveraging these resources to their fullest potential. I am truly excited about the opportunity to contribute to the growth and continued success of CMYUK, and I look forward to the journey ahead with enthusiasm and determination.”