Print Three Calgary used Drytac SpotOn Floor 200 to produce a set of floor graphics mimicking a tennis court to promote the 2023 Calgary National Bank Challenger.

Richmond, VA: Print Three Calgary, a franchise working as part of the Canada-wide Print Three network, used Drytac SpotOn Floor 200 to produce a range of floor graphics to promote last year’s edition of the Calgary National Bank Challenger professional tennis event.

Staged for the first time in 2018, the Calgary National Bank Challenger is an indoor competition that is hosted at the Osten & Victor Alberta Tennis Centre, not far from Print Three Calgary’s facility in the Canadian city.

Print Three Calgary has worked with the event on several occasions, including in 2022 when it produced a range of colourful floor graphics. Organisers contacted the printing specialist again for the 2023 competition, requesting another set of floor graphics for a promotional event at the nearby Core Shopping Centre.

The idea was to create a temporary indoor tennis court at the mall where visitors could take part in tennis challenges at the location to win free tickets to the Calgary National Bank Challenger and various other prizes.

Print Three Calgary was tasked with producing floor graphics depicting the tennis court. These graphics were to also feature official event branding and the names of companies supporting the contest, including both Print Three and Drytac.

Building on the success of the 2022 event, Print Three Calgary once again chose to work with Drytac, selecting SpotOn Floor 200 monomeric PVC film to produce the graphics. SpotOn Floor 200, which was also used for graphics at the 2022 competition, is designed for short-term, indoor non-slip floor graphics without the need for lamination, while it also boasts several slip ratings and certifications, making it ideal for public spaces such as malls.

Print Three Calgary printed a total of 18 panels for the job, piecing them together to create the eye-catching application that measured 11m x 8m when complete. The company printed all graphics in- house using its HP Latex 335 printer.

“We have been working with Drytac’s SpotOn and ReTac products on a wide range of applications for a number of years now; they have always been great materials for us to work with,” said Mark Eisan, General Manager of Print Three Calgary. “This was another example of this success.”

The 2023 Calgary National Bank Challenger event took place between 5-12 November. Canada’s Liam Draxl won the men’s singles contest, with Sabine Lisicki taking home the women’s singles title. Canadian duo Juan Carlos Aguilar and Justin Boulais won the men’s doubles, while Sarah Beth Gray and Eden Silva of Great Britain won the women’s doubles.