MightyWords Delivers The New York Times Pocket MBA Series to Businesses
Press release from the issuing company
SANTA CLARA, Calif., May 29, 2001 – Managers and executives now have a fast and easy way to download and print expert-penned guides to everything from analyzing financial statements to growing and managing a business. MightyWords, the Internet's premier seller and distributor of unique digital content, today announced that The New York Times Pocket MBA Series is now available via The Mighty Network, a partnership of e-commerce leaders including Amazon.com, Barnes and Noble.com, Desaware.com, Fatbrain, internet.com and WirelessAdvisor.com.
The New York Times Pocket MBA Series is a 12-volume reference series that addresses specific principles of business expertise, including volumes on analyzing financial statements, sales and marketing, organizing a business, forecasting budgets, leadership and vision and business planning. The series was written by professors from graduate business programs nationwide and edited by Business Day editors of The New York Times. Each volume is now available for download and print via The Mighty Network.
"We hope for great success with MightyWords because it is a well-placed distributor for titles that would not have an outlet via traditional publishing due to length," said Mitchel Levitas, head of the book development unit of The New York Times. "MightyWords boasts a strong business and professional customer base and provides us with a one-of-a-kind venue to deliver this unique content directly to business professionals."
Chris MacAskill, chief executive officer of MightyWords, said, "Our partnership with The New York Times, one of the leading publications in the United States, furthers MightyWords' goal to be a powerful resource for business, tech and computing professionals. The MBA Series' topic and page length is ideal for our customer base and allows the quick and easy digital retrieval of crucial business knowledge used to power today's professional economy."
The New York Times Pocket MBA Series joins more than 5,000 MightyWords titles available via The Mighty Network. MightyWords titles are classified as 'eMatter,' a term coined by MightyWords to describe mid-length, must-have, need-to-know business, computing, market research and professional information. Typical eMatter is between 10 and 100 pages, is longer than a magazine article but shorter than a book, and may be printed by the end-user.
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