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Baralan at the First Edition of Cosmoprof North America Miami with "Beautytude" 2024

Press release from the issuing company

A celebration of industry trends, and the latest product news

New proposals for packaging, materials, shapes, finishes and accessories, expression of an increasingly contemporary and dynamic approach to the demands of the constantly evolving market, thanks to research and innovation.

Milan, Italy (Global Headquarters) - Baralan, a consolidated player in primary packaging for the cosmetics and beauty industry, will be exhibiting at the first edition of Cosmoprof North America Miami – Cosmopack section, Booth 501 – taking place in Miami from 23 to 25 January. The main beauty fair with the Miami event adds a new destination to the Cosmoprof network, and Baralan is confirmed among the exhibitors. A major new destination hub to intercept and maximize business potential in North, South and Central America, the Caribbean Islands and the East Coast. Baralan participation underlines the strategic commercial importance of the US market for the company. 

At Cosmoprof North America Miami Baralan presents a celebration of all most significant beauty industry trends for 2024. Inspired by the company Beautytude project, products are protagonists of the event: new primary packaging solutions, bottles and droppers, accessories in line with the latest industry trends, with a particular focus on details and finishes with a view to customization and adaptability to customer service.

"Beautytude", come to its third edition, every year aims to express the company exclusive and innovative approach to beauty, anticipating and intercepting the most current trends in the cosmetic world. For this 2024 edition, within a concept of inclusive beauty story telling, the focus is on droppers for the skincare world and roll-ons; precision of application for make-up, lips and eyes. These concepts of fruition are the inspiration for all new products showcased at at Cosmoprof Miami.

Baralan standard collection is enriched with a new range of items, among glass, accessories, applicators and closures. Amber glass pieces, including a whole new range of items for the cosmeceutical world, is one of the novelties issue. Glass continues to be the primary focus, but Baralan confirms its commitment to sustainability, offering new standard products with a lower environmental impact, increasingly promoting the use of refillable packaging and also the possibility of using alternative materials - such as PCR used in percentages ranging from 30% to 100%, bio-based, the black pigment not deriving from the combustion of coal or organic waste.

Among the accessories, the new 30ml and 50ml Inner Cups for Maria Jars glass jars stand out. Featuring an all-new design that balances comfort with environmental responsibility, the new Inner Cups promote the possibility to refill glass jars and use alternative materials, such as PCR.

Finally, the 2024 collection will include new series of capsules with different neck variants, overpumps, new proposals of lip and eye make-up applicators, and accessories such as wipers, pumps and cache pumps, with the aim of providing customers with an increasingly wider and more complete offer and exclusive, unique packaging solutions.

Thanks to a consolidated know-how, the result of over 60 years of activity in the offer of glass and plastic primary packaging, Baralan remains faithful to its commitment to develop new products both in style and design, and at the same time always functional. Moreover, the most recent products of the Company have been developed with a strong commitment to sustainability and recyclability.

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