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CreoScitex President Says It Will Be Survival of the Fittest for Printers in the Future

Press release from the issuing company

Beijing, PRC (May 22, 2001) - "Printers will face many choices over the next decade involving business systems and new technology. Those decisions will determine the printer's success and even survival," said Mark Dance, President and COO of CreoScitex, a division of Creo Products Inc. (NASDAQ: CREO; TSE: CRE), in a speech to the 7th Annual World Print Congress in Beijing. "It's survival of the fittest," said Mr. Dance, who likened the technological changes the industry is undergoing to a Darwinian-like evolution. The printing companies that survive the competition will be the ones that select digital prepress solutions that fully integrate their existing business operations, production, and communication systems. "Aligning with a partner that provides integrated solutions will give the printer the best chance of success," said Mr. Dance. "CreoScitex is leading the prepress industry with integrated solutions as the global printing business undergoes this rapid evolution of digitization." Paper will exist in our Internet world, and while print production undergoes tremendous change, it will not disappear. "The printing industry will experience growth in the packaging sector, on demand printing, in the use of color, and in demands for customization," said Mr. Dance during the CEO Forum on Trends of Technology Development. In contrast, printed encyclopedias, technical reference manuals, and directories are being replaced by digital solutions. China is a highly strategic market for CreoScitex, which has invested in expanding the market with a highly professional team and partners. CreoScitex has a strong presence in Beijing, Shanghai and Shenzhen. In conjunction with the forum, CreoScitex is exhibiting end-to-end solutions designed for the prepress and creative markets at China Print 2001, booth 5418, from May 23-28 at the International Beijing Exhibition Center in Beijing. CreoScitex Asia Pacific will launch the EverSmart Select professional color scanner with the EverSmart oXYgen scanning application. For the first time in the China market, CreoScitex will present the computer-to-plate solution for the newspaper market with the Trendsetter 2637 platesetter. CreoScitex will also exhibit Brisque workflow; the Dolev 4PRESS VXL filmsetter; the Iris 4Print proofer; the Renaissance II copydot scanner; and the Trendsetter 3244F platesetter.

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