PrintFactory, a leading provider of large format printing software and services, proudly announces the expansion of its sales support channel with the appointment of Kelly Shearer as Account Manager for the US and Canadian markets, effective from February 1, 2024.

Kelly Shearer brings over 25 years of experience in business development within the print and promo industry. As a seasoned professional with an undeniable passion for the world of paper and ink, Kelly is recognized for her expertise in large format print and her commitment to helping printers achieve optimum results. Her appointment further strengthens PrintFactory's dedication to delivering exceptional service and support to customers.

Starting in February, Kelly will play a pivotal role in responding to customer needs and collaborating with PrintFactory dealers throughout the US and Canada. With her extensive background, she is well-positioned to provide valuable insights into large format print and offer solutions to enhance efficiency.

A self-proclaimed "Print Geek," Kelly's journey to success is marked by her commitment to professional development. Having undergone rigorous training through renowned institutions, she brings proven methodologies to excel in sales and drive exceptional results.

Simon Landau, Global Strategic Partners Director, and Head of the growth initiative in North America, expressed enthusiasm about Kelly's appointment, stating, "This is a great win for us as a business. Kelly's wealth of experience aligns perfectly with our growth initiatives in the US market. Customer expectations are high, and PrintFactory is well-poised to meet the demand for improved color results, print quality, and streamlined production processes. Kelly will play a crucial role in supporting our existing dealers and partners while expanding our sales channel and direct relationships in the region."

The expansion of the sales team comes at a time when PrintFactory has experienced significant growth in the US market. The company's commitment to meeting customer expectations and addressing industry trends, such as the growing demand for digitization among analogue printers, has contributed to its success.

In May 2022, PrintFactory opened an office in Atlanta, GA, to strengthen its global network, and Kelly's appointment is the first of several planned additions to manage the overwhelming response in the North American market.

PrintFactory's software is distributed worldwide through a network of distributors. It offers increased productivity, lower ink costs without compromising print quality, improved margins through reduced media waste, and consistent color reproduction. The company's strategic partnerships with device manufacturers position it not only for standard markets but also for industrial-scale operations.