CreoScitex Appoints Global Marketing Leader, Takes Exec from Europe Location
Press release from the issuing company
VANCOUVER, June 5 - Boudewijn P. Neijens has been appointed Corporate Vice President of Marketing for CreoScitex, a division of Creo Products Inc. (NASDAQ: CREO - news; TSE: CRE - news). Mr. Neijens, formerly Executive Vice President of Marketing for CreoScitex Europe, will be based in Vancouver, Canada, the global headquarters of CreoScitex.
"This is a new position for CreoScitex,'' explains Mark Dance, President and Chief Operating Officer, CreoScitex. "By integrating our overall marketing strategy, Boudewijn will help drive the CreoScitex vision for the efficient and profitable digitization of the graphic arts. His global industry and customer experience is extremely valuable as we strive to deliver business solutions to maximize our customer's profitability.''
Mr. Neijens will be based in Vancouver beginning in July, following his family's move to Canada. "This is a very exciting time at CreoScitex. We're helping our customers evolve their operations into the digital age so that they can be more productive and more profitable,'' he said. "Every day we make significant investments intended to deliver innovative technology and services to our customers. Our marketing strategy will help ensure that we are integrating the products which result from these investments into consistent and valuable market initiatives.''
Mr. Neijens joined Creo Products Inc. in 1994 as General Manager of Creo Products N.V. and launched the European subsidiary that generated 38% of Creo revenue last year. Before joining Creo, he served as European Sales and Marketing Director of Optrotech Ltd. and as Products Group Manager of Crosfield Electronics Ltd., a British manufacturer of electronic prepress systems. He managed the prepress production department of Brepols N.V., Belgium's largest commercial printer from 1983 to 1989.
Mr. Neijens holds an M.A. in mechanical engineering from the University of Brussels in Belgium and an MBA from INSEAD in France.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.