httprint and Westvaco Team to Provide Complete Direct Mail Solution
Press release from the issuing company
SAN FRANCISCO, May 22, 2001 - httprint today announced an alliance with the Envelope Division of Westvaco Corporation (NYSE: W). Under terms of the agreement, httprint, a full-service provider to the print and publishing industry, will enable Westvaco Envelope Division's sales force to offer its customers complete direct mail and print production management services in addition to the products it supplies. httprint can Web-enable the entire purchase, order, and fulfillment management process for direct mail jobs referred by Westvaco - further enhancing Westvaco's efforts to help its customers increase speed and reduce errors in their production processes.
"The majority of Westvaco's customers are purchasing envelopes from the company for traditional direct mail campaigns and then turning to another vendor to produce other components and manage these campaigns," said Mark Porter, President and CEO of httprint. "We recognized the synergy of our businesses and decided to streamline the process for their customers. httprint and Westvaco are teaming up to offer full-service direct mail production management services - from design to production and distribution. Together we will offer high quality, affordable and smart direct mail production management."
In addition to expanding Westvaco's "total package" concept offering with respect to direct mail and print production management, the alliance will enable Westvaco Envelope's sales personnel to access httprint's online Production Center. The private site, reserved for httprint customers and approved suppliers, offers a window into production projects 24 hours a day, seven days a week, to standardize workflow and streamline communication between httprint production managers and Westvaco representatives and their customers.
"While httprint has one of the best eCommerce solutions out there, they have not lost focus on their core competency - delivering superior print production management," said Steve Kouroupas, Division Sales and Marketing Manager, Westvaco Envelope Division. "httprint's production management experience, coupled with the company's reputation for affordable excellence, is attractive to Westvaco Envelope's customers who are looking to outsource their direct mail projects."
As a preferred httprint envelope supplier, Westvaco will participate in envelope requirement requests from httprint's customers and prospects allowing for increased business opportunities. httprint's alliance with Westvaco reinforces the company's commitment to offering its customers full-scale production management and consulting services. This announcement also follows the recent release of httprint 2001 revenue backlog demonstrating 600 percent growth in contracted and committed sales over fiscal 2000.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.