As we look toward the New Year, Two Sides North America has a lot to celebrate. With the help of our members and supporters who submitted greenwashing claims from their service providers, we’ve broken our all-time annual record with 29 additional wins in our Anti-greenwashing Campaign in 2023!

These wins collectively represent more than 200 million North American consumers who are no longer seeing unsubstantiated environmental claims about paper from their financial institutions, utilities, insurance companies, government agencies and other organizations.

But there’s more work to do! As companies face inflationary pressures, they’re looking for ways to cut costs. In many cases, this means urging their customers to go paperless and using misleading environmental claims about paper to get them to make the switch. And we know this tactic works!

Two Sides North America research showed that 65% of U.S. consumers who’ve see greenwashing claims are influenced to switch from paper to electronic communications.

You can help the Two Sides North America Anti-greenwashing Campaign achieve even greater success in 2024!

If you see greenwashing claims like “go green, go paperless” or “going paperless saves trees” from companies you do business with, or if you spot media stories promoting alternative types of packaging as environmentally superior to paper, send a pdf or jpg snip of the claims to the Two Sides North America Anti-Greenwashing Campaign at [email protected]. 

If your company is not a member of Two Sides, you can support our efforts by joining today! Membership starts at just $250. Click here for more information or give us a call at 971-288-6734.

Best Wishes for a Happy & Prosperous New Year from your Two Sides North America Team!