Press release from the issuing company
The popular promotional piece showcases decorative effects that can cost-effectively transform brands.
ROCHESTER, NY – Diamond Packaging today announced the debut of its 2024 "Suitable for Framing" corporate calendar, a popular promotional item given to customers and suppliers. The calendar features several decorative options, all designed to support the packaging design ideation process. It also showcases the type of decorative effects that can cost-effectively transform brands.
“We're proud to present our most priceless calendar yet,” said Dennis Bacchetta, Diamond's director of marketing. “Our 2024 calendar celebrates famous works of art from the Impressionist and Post-Impressionist art movements and is our first to enable recipients to change the artwork, depending on style or mood. It brings the museum gallery experience to a home or office setting.”
The calendar reproduces beautiful and evocative Impressionist masterpieces in a gilded gold frame enclosing works of art from Vincent van Gogh, Édouard Manet, Pierre-Auguste Renoir, and Henri-Edmond Cross – perfect for a stylish home or office setting. The dimensional picture frame features side closures with locking tabs, allowing the recipient to change the artwork at any time.
The calendars were converted utilizing Clearwater ReMagine™ 30% PCW paperboard, cold foiled, and offset printed with four color process inks, supplied by Ink Systems, in-line with UV matte, UV gloss, and DiamondTexture specialty coatings.
Tightly-registered coatings were used to enhance the design and highlight the individual calendar components. UV matte coating was used on the museum walls. UV satin coating was used on wainscoting, molding, and text to add contrast. Specialty coating was applied on The Starry Night painting, giving dimension to the brush strokes. Two coatings were applied on the Landscape painting for a subtle contrast between the color and white areas. DiamondTexture specialty coating was applied to the sand in the Figures on the Beach painting to create haptic feedback.
Silver cold foil, supplied by Univacco, delivers shimmering metallic effects on the gilded gold picture frame and Diamond Packaging text. Holographic "wave pattern" cold foil, supplied by Kurz, adds more realism to the water in the Boating painting.
Multi-level embossing lends distinction and depth to the design. Many of the calendar components were embossed, including the picture frame, wainscoting, molding, and leather benches. Multi-level embossing was tastefully applied to individual artwork pieces to add even more depth.
The calendar pages were converted utilizing Domtar Cougar Smooth 80# Text paper and offset printed with four color process inks and UV matte coating. The watermarks of a museum gallery setting adds realism and transports the viewer to another time and place. The unique finish and subtle colors beautifully complement the design concept.
The recyclable shipper was converted utilizing Clearwater Candesce® SBS paperboard laminated to E-flute corrugated fiberboard, and offset printed with four color process inks, in-line with aqueous gloss coating. It artfully depicts a wooden shipping crate used by museums for shipping masterpieces.
The calendar was produced utilizing ReMagine™ paperboard made with 30% post-consumer recycled (PCR) fiber and manufactured using 100% clean, renewable wind energy in a Zero Waste to Landfill (ZWL) and Carbon Neutral (Scope 1 and Scope 2) facility.
For more information on the production of the 2024 calendar or to learn more about the artists and their masterpieces visit https://www.diamondpackaging.com/2024.
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