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Four51 Expands Alliance Partnership Programs

Press release from the issuing company

MINNEAPOLIS, MN May 22, 01 Four51 announced today that the company is expanding its' Alliance Partnership programs to include supplier and manufacturer partners, technology development partners, enterprise partners, and industry services partners. The company is promoting these programs and current partners in each category online at www.four51.com. The company also plans to expand supplier alliance promotion opportunities into the Four51 application, giving Four51's current distributor customers' visibility to "Four51 Enabled" suppliers and manufacturers. In addition to the company's current Supplier Partnership program, Four51 is offering three new alliance partner programs. "Enterprise Alliance Partners" are Four51-enabled distributors who commit to expanding their Four51 use enterprise-wide, including to their customers and suppliers. "Technology Alliance Partners" are technology providers to the independent channel who commit to systems interoperability with Four51 via XML and the soon to be released PrintTalk standard. And "Industry Services Partners" are partners who make their products, services, or technology available to the independent channel via their relationship with Four51. "We've seen a substantial increase in partnership opportunities in the last several months," said Rich Landa, Four51's co-founder and CEO. "We're very excited to be developing relationships with a variety of alliance partner companies, all of whom are committed to developing a standard way to transact business online. Working together, we know we can continue to advance the growth and viability of the independent channel." Four51's alliance partners are promoted by name on Four51's public website. Visitors have the opportunity to read detailed company and capabilities descriptions, and click through to the partner's website or contact a company representative for more information. "These expanded programs help all of us promote a standard approach to transacting business," continued Landa. "All of our partners' relationships with Four51 are reciprocal. We're working together to help our mutual customers and prospects benefit from well-defined standards, new relationships, better technologies, and expanded market reach."

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