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Epson Newest Photo Paper to Deliver Longer-Lasting Prints

Press release from the issuing company

LONG BEACH, Calif.--(May 17, 2001--EPSON ColorLife(TM) Photo Paper Offers Outstanding Lightfastness and Increased Resistance to Atmospheric Contaminants for Dye-Based Photo Printers Epson America Inc., creator of high-quality, award-winning imaging products, will extend its extensive ink jet media line for the photographic market with the upcoming launch of EPSON ColorLife Photo Paper. When used with Epson's newest line of photo printers and inks, as well as the previous generation, this new paper offers an outstanding combination of image quality, lightfastness(a) and resistance to atmospheric contaminants to give professional photographers and amateurs the look and feel of traditional photographs. EPSON ColorLife Photo Paper is a swellable polymer-coated paper designed for use with certain Epson dye-based photo printers, including the EPSON Stylus Photo 870, 875DC, 1270, 780, 785EPX, 890 and 1280. This paper, which is 10 mil thick, features an attractive semigloss finish similar to the hugely popular EPSON Premium Luster Paper used by both amateurs and professional photographers to create photo prints. Longer-Lasting Prints Tests conducted by Wilhelm Imaging Research Inc. have rated the lightfastness of EPSON ColorLife Photo Paper at 25-27 years before noticeable fading will occur when prints are displayed under glass in normal indoor display conditions(a). Furthermore, while Epson continues to recommend displaying all photos under glass for maximum protection and longevity, this paper is made with a newly designed swellable polymer ink receptive coating that will give unprotected prints excellent resistance to atmospheric contaminants. More details on the lightfastness tests are available at www.wilhelm-research.com. "EPSON ColorLife Photo Paper is a great addition to the Epson family of photographic papers, giving photographers yet another option," said Colleen Hollenback, product manager, consumables, Epson. "This paper, which delivers great image quality, features an attractive satin finish for those photographers who prefer a less glossy look for their photos. "Furthermore, photographers can leave their prints uncovered, if necessary, knowing that this paper offers excellent resistance to atmospheric contaminants." Availability and Pricing EPSON ColorLife Photo Paper will be available in August at computer superstores and specialty retail stores nationwide, as well as through mail order outlets and on the Epson retail Web site (www.epsonstore.com). The 20-sheet pack of letter-size paper will have an estimated street price of $16.99, and a 20-sheet pack of Super B (13" x 19") paper will have an estimated street price of $56.99.

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