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Packaging Industry Gives Kodak Polychrome Graphics Seal of Approval at CMM

Press release from the issuing company

Norwalk, Connecticut, USA - The packaging industry s excitement over the award-winning Kodak Approval XP led to a very successful inaugural CMM show for Kodak Polychrome Graphics. Despite lower than expected overall show attendance, orders for at least 10 new Approval systems were taken. Also at CMM, Kodak Polychrome Graphics announced the full commercialization of orange and green donors making the Approval Hexachrome capable and the introduction  of Kodak Approval Digital Color Proofing Clear Film making proofs on a clear substrate a reality.  When it comes to digital proofing, graphic arts professionals know that Approval XP systems with Recipe Color software stand alone. Now the packaging industry knows, too, says Andrew Copley, President, United States and Canada region. With accurate reproduction of metallic and custom-blended colors, our Hexachrome capabilities and the introduction of our clear proofing substrate, the packaging industry is understandably excited. The centerpiece of the Kodak Polychrome Graphics booth, the Kodak Approval XP4  equipped with the 2000 GATF InterTech Award Winning Recipe Color software and new orange and green donors generated significant interest from show attendees.  It was a great show for us, says Ken Theodos, Marketing Manager, Color Proofing Systems, United States and Canada region. Our sales representatives report that booth visitors instantly recognized the value the Approval system with Recipe Color software offers the packaging industry. We opened a lot of eyes. The Approval XP4 system accurately produces literally millions of spot colors - without the need for additional donors. The resulting spot colors are not tint builds; the ink color is created within the system. By implementing accurate imaging, transparent colors and adjustable densities, the Approval XP can lay one color precisely on top of another to create the required spot color with accurate image structure. Approval proofs not only show color traps and actual halftone dot structures, they are also more predictive than film-based proofs as the effect of dot gain, especially in flexographic printing, is accurately replicated on a digital proof that has been carefully profiled with actual press fingerprint data.

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