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Webinar Reminder! The Results of Taktiful and WhatTheyThink’s Landmark Digital Embellishment Survey, Wednesday, Sept. 27

Press release from the issuing company

“Finishing Touches” look at the challenges and opportunities of this exploding growth opportunity.

Taktiful, the Digital Embellishment Experts, teamed with WhatTheyThink to conduct a first-of-its-kind study of digital ink and toner embellishment use. The goal of this study was to find out more about how print service providers are using the specialty inks and toners that are available as options for their digital presses. The resulting Taktiful/WhatTheyThink 2023 Specialty Digital Ink and Toner Embellishment Study provides insights into the size of the embellishment market and identifies areas for improvement as well as further market opportunities for vendors and print providers alike.

On Wednesday, September 27, at 1 pm ET, join the study’s principal investigators, Taktiful’s Kevin Abergel and WhatTheyThink’s Richard Romano, as they take a deep dive into how current users of digital ink and toner embellishment technologies are utilizing them, what the response from customers has been, how satisfied print providers have been with the sales and profitability of these jobs, where the challenges lie, and their general feelings about the future of these technologies. The report is based on survey responses from owners of specialty ink and toner technologies using them in conjunction with digital printing equipment from Ricoh, HP Indigo, Xerox, Kodak, Oki, Heidelberg, Fujifilm, and Xeikon. 

What you’ll learn:

  • How current digital press owners and operators are using the specialty ink and toner capabilities of their equipment—how often, for what print applications, and what specific colors/effects.
  • The extent to which print providers find these capabilities to be profitable—and how they could be more profitable.
  • What the challenges in working with these capabilities are—and how.

Register Now!

If you’re a digital press owner—or planning to become one—find out how you can take advantage of this potential profit center. This webinar is sponsored by Matik/SEI Laser.

About Taktiful

Taktiful is a international consultancy, dedicated to helping printers, manufacturers and brands build up success and increase awareness by using the latest digital embellishment technologies to create #SexyPrint. Taktiful offers a suite of services aimed at helping grow the digital embellishment market worldwide and is based in Melbourne, FL, in the USA, with its partners covering North America, LATAM and APAC regions. To learn more about the story of sensory embellishment and the services on offer, visit www.taktiful.com.

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow. Visit www.whattheythink.com.


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