GB Graphics Acquires One of Canadas First Indigo TurboStream
Press release from the issuing company
WOBURN, MA, May 11, 2001 – Indigo N.V., a leader in digital color printing systems, has announced that GB Graphics Ltd., one of the premier multimedia facilities in North America, recently installed the first Indigo TurboStream Digital Offset Color Press in western Canada.
Located in Winnipeg, Manitoba, GB Graphics is also western Canada’s largest locally owned graphic-arts manufacturer, with 60 employees and services that range from desktop publishing, prepress and photography to web-site development and multimedia authoring.
According to Rick Mangold, Vice President of Sales for Indigo North America, GB Graphics’ acquisition of an Indigo TurboStream reflects digital printing’s role as an important tool for online marketing communications, including CRM and similar areas.
"GB Graphics is known for investing in leading-edge technology, so we’re very pleased that the company selected Indigo for its digital printing needs," Mangold says. "The Indigo TurboStream gives them the dual advantages of speed and offset-quality printing and also features the kind of variable data technology that easily supports direct-mail and other applications."
"We’re rapidly changing into a digital communications company," asserts Boyd Liski, Vice President and General Manager of GB Graphics. "In the early nineties we were one of the first companies to embrace the potential of digital technology. Today, we’re providing customers with cutting-edge services that include digital storage and data mining."
Investing in the Indigo TurboStream, he says, was an essential part of covering what he terms the four digital pillars: pre-media, e-services, database and digital printing. "We’re gathering digital information across North America and driving certain printed products off of it, which in turn will hopefully create more traffic to a web site or a retail store or wherever we want it to go," Liski explains.
"The Indigo TurboStream helps us close the loop, and really mine and enhance the data that we receive," he adds, describing the process as "push" communications combined with "pull" marketing.
With sales offices in California and New England as well as Winnipeg, GB Graphics also has an increasingly global reach that’s fully supported by an interactive web site, www.gbgraphics.com. Customers can either upload jobs directly or ship them in a variety of removable media formats – and the company’s remote digital proofing system allows art directors as far away as New York to view works-in-progress without leaving their desks.
Since early January (after a late-December installation), GB Graphics has used its TurboStream for versioning, personalization, direct mail, short runs and pre-proofing – including packaging and labels, corporate brochures, personalized newsletters, direct-mail and sell sheets. And, as the company develops its one-to-one marketing services further, additional variable data applications are expected.
"We chose the TurboStream specifically for its offset quality and four-color personalization capabilities," says Liski. "Going forward, we consider it to be a variable composition engine."
In fact, using the TuboStream’s capabilities to the fullest may be more a necessity than a high-margin option, he points out. "You can have a computer on your desk and not use it to its full potential, but in CRM whoever uses the tool the best wins. You also need the best technology, and with Indigo, we feel we have it."
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