CTP Technology at Gutenberg Gives Rapid Printing a Quick ROI
Press release from the issuing company
Randy Quiring, owner of Rapid Printing Company (Ventura, CA), will be returning to the GUTENBERG FESTIVALSM 2001, May 17-19, at the Long Beach Convention Center in Long Beach, California. At last year’s show, he purchased two A.B. Dick printing systems that significantly increased his capacity and achieved impressive returns on his investment. Quiring’s purchases included an A.B. Dick two-color 9995 press and a computer-to-plate DPM2340.
Quiring has already registered for the upcoming GUTENBERG FESTIVAL, which will host 300 exhibiting companies and over 20,000 printers, converters, trade shop managers and designers. Registration can be easily accomplished online at www.gutenbergfestival.com.
Rapid Growth for Rapid Printing Company
Formerly a successful print broker in Southern California, Quiring opened his own printing company in 1999, when he purchased a small area print shop, Rapid Printing. "Rapid Printing was my starting point," remembers Quiring. "The presses were worn and the capacities limited. I knew I had to upgrade my equipment to effectively grow the business. GUTENBERG FESTIVAL provided me with a one-stop regional opportunity to review a variety of printing systems and accelerate the installation of the right systems for our specific needs."
CTP Pays For Itself
Quiring notes, "The DPM2340 benefits my business on several fronts. First, we save a tremendous amount of money by simply eliminating the need to purchase and work with film. This CTP system began paying for itself as soon as we put it into operation."
"Second," Quiring points out, "we found that our new CTP system provides higher quality reproductions, at faster speeds which enables us to deliver jobs even ahead of schedule. Our enhanced quality and service has had a pronounced impact on growing business with existing customers. He also states that further savings are achieved because the CTP system efficiently works exceptionally well with 8 mil polyester plates. "We have been completely satisfied with their performance and consistent quality," he adds.
CTP Becomes a Selling Tool
Quiring effectively uses his new CTP technology to establish better relationships with his customers. "I make it a point to let my toughest customers see how quickly CTP allows us to go from approval to print," says Quiring. "We sit together at the computer screen during the design phase, making all the adjustments they want. When a final laser proof is approved, I make sure they watch me step it four-up, select the DPM instead of the laser and push the button. In minutes, the DPM is making separated plates and we’re ready to got to press. They can’t wait to come back!"
The equipment purchases Rapid Printing Company made at GUTENBERG FESTIVAL 2000 gave them the competitive edge they were looking for. So, what’s next for them at GUTENBERG FESTIVAL 2001? "We’ve quickly grown our business into a full-service commercial shop," says Quiring. "We will be back in Long Beach in May with the hopes of acquiring a dedicated four-color press."
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